1. Demographic Data
(b) Pixel Tags, also known as a clear GIF or web beacon, is an invisible tag placed on certain pages of the Site but not on your computer. When you access these pages, pixel tags generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. The Company uses pixel tags for Site analytics, site crawling across the Internet and to serve you more relevant Content and ads based upon your historical behavioral patterns. If you turn off cookies, the pixel tag will simply detect an anonymous Site visit.
(c) We collect your computer’s IP addresses in order to conduct system administration, to conduct Site analysis, block computers who have violated our Terms of Service, and identify computers which may be engaged in illegal or illicit activity using our Service. While we do not associate IP addresses with records containing Personal Data, we will use IP addresses to identify any user who refuses to comply with the Terms of Service or otherwise violates any applicable laws. Additionally, we may be required to disclose IP addresses pursuant to a court order or subpoena.
(d) The Company shares Demographic Data and non-identifiable (e.g. hashed) Personal Data to third party strategic referral relationships, advertisers and data brokers so that they can determine user preferences based upon online behavioral patterns and can serve contextual advertising while users are visiting the Site to enhance the user experience with more relevant advertisements. Users may opt out of these services as prescribed in Section 6 below.
2. Personal Data
If you provide Personal Data to this Site, you acknowledge and agree that such Personal Data may be transferred from your current location to the offices and servers of the Company and the authorized third parties referred to herein located in the United States. The Company’s servers are located primarily in Denver, Colorado USA but also has its services hosted by different service providers which may transmit data from and to its servers throughout the United States.
(a) Information Collected Through the Site: We collect Personal Data through your use of the Service when you voluntarily chose to provide us with such Personal Data, such as through one or more of the following options:
(i) Ordering. The Company’s Service order registration system requires users to give the Company their Personal Data, including contact information such as your name, business e-mail address, business phone number. Credit card information for placing an order will be collected online through a third party merchant payment gateway and the Company will not have access to your credit card information. We will also collect, non-personal data related to the business such as business name, title, type of business, business size as well as specific information related to the business when you respond to the LegalCheck™ assessment questions.
(iii) Method of Contacting Users. The Company may use Personal Data collected from its users to contact them or share the Personal Data with its third party strategic referral relationships and advertisers who may also contact them.
(iv) Modifying Personal Data. Users may modify or update their Personal Data after registration to ensure it is accurate by logging into their accounts and editing their user profile. Users may also modify their Personal Data sharing preferences under Section 5 below.
3. Storage and Data Retention
Your Personal Data will be stored and retained by the Company during your access subscription period and thereafter, indefinitely for statistical analytical purposes only.
The Company employs reasonable security measures in place to protect against the theft, misuse and alteration of the Personal Data under its control. All Personal Data is housed in a secured external infrastructure. The Company utilizes the current standard industry practices to maintain security of Personal Data. However, no Internet, mobile or e-mail transmission is ever fully secure or error free. In particular, e-mail or SMS message sent or uploaded from this Site may not be secure. Therefore, users should therefore take special care in deciding what information they send to the Company through an Internet connection or mobile network.
Personal Data contained in a user profile may only be accessible through a valid username and password. Users are responsible to maintain their user name and password and to not share these with anyone else. The Company is not responsible for any breaches of a user’s profile and access to their Personal Data which is attributed to lost or stolen user names and passwords. In the event of an inadvertent disclosure of a user’s user name and password, users are advised to change their password as soon as they become aware of such disclosure.
5. Personal Data Sharing
The Company considers its users’ Personal Data to be a vital part of their relationship. In most cases, the Company will not share your Personal Data without your prior informed consent, and you may opt out of the Company’s sharing of certain Personal Data to certain third parties as described in this Section 5. There are however, certain circumstances in which the Company may share a user’s Personal Data with certain third parties without further notice or required consent of users.
(a) Personal Data Sharing That Does Not Require User Consent Or Notice.
(i) Business Transfers: As the Company develops its business, it might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.
(ii) Agents, Consultants and Related Third Parties: The Company retains the services of third party vendors to perform certain business-related functions for the Company and to provide users access and use of the Site. Examples include mailing information, maintaining databases and software, customer support and processing payments. When the Company employs third parties to perform such functions, it only provides them with the information that they need to perform their specific function.
(iii) Legal Requirements: The Company may disclose user Personal Data if required to do so by law or in the good faith belief that such action is necessary to (1) comply with a legal obligation, (2) protect and defend the rights or property of the Company or to enforce its Terms of Service, (3) act in urgent circumstances to protect the personal safety of users of the Service or the public, or (4) protect against legal liability.
(iv) Strategic Relationships The Company may also share your Personal Data to its third party strategic businesses if you are potentially in need of their products and services as determined from your LegalCheck™ assessment responses. LegalCheck™ may receive referral compensation for this information.
(b) Data Sharing Requiring Consent and Notice.
Currently, the Company does not share Personal Data other than as set forth above. Should Company desire to modify the manner in which they collect, use or share Personal Data with third parties in the future, it will notify its users of such change and any Personal Data collected after the effective date of such change will be subject to the new privacy terms. At the time of the change, Users will have an opportunity to opt out of such sharing, if appropriate.
6. Choice/ Opt Out
(a) Demographic Data. The Company may use third-party advertising companies to serve ads and collect information when users visit the Site. These companies may use information (not including users’ Personal Data) about users visits to this and other websites in order to provide advertisements on the Site, other websites and other forms of media about goods and services of interest to such users. Each of these third party companies may use cookie and/or pixel tag technology to track user behavioral patterns once a user registers on the Site. Some companies may also (1) match a user’s information in hashed (non-readable and non-identifiable)) format with third party opt-in lists ); and/or (2) transmit advertiser communications that may be relevant to a user based upon user behavior.
(b) Personal Data. The Company gives users the opportunity to opt-out to receive communications from the Company and its third party advertisers and strategic referral relationships when the user purchases the Service. This Site also gives users the opportunity to stop receiving these communications at any time by editing their user’s account profile preferences. Additionally, users will find an opt-out option at the bottom of all communications, or they may write or email to the Company at the below address to opt out of future communications not directly related to the user’s access to the Site and their account:
PO Box 2320
Evergreen, CO 80437
7. External Links
The Company may provide links to various Company owned and third party web sites which are provided solely for the user’s convenience. However, even if a third-party affiliation exists between the Site and that destination site, the Company does not exercise authority over these linked sites unless it is one of the Company-owned sites listed above. Each third party website maintains independent privacy and data collection policies and procedures. The Company does not assume responsibility or liability for these independent methods or actions and are not responsible for the independent policies or procedures of destination sites. Similarly, the Company cannot take responsibility for the privacy initiatives or the content of such web sites. These links to third party web sites are provided only for the user’s convenience, and as such, the user accesses them at their own risk. However, the Company wishes to ensure the integrity of the Site and its destination links, so any comments pertaining to the Site or any third party websites accessed through these links are greatly appreciated.
PO Box 2320
Evergreen, CO 80437
The Company will use all reasonable efforts to resolve user complaints in this regard.
11. California Privacy Rights.
Under California law, if you are a California resident, you have the right to request the categories of Personal Data that Company shares with certain categories of third parties for direct marketing services. California residents may also request that we do not share your Personal Data with third parties for use in direct marketing by them to you. To make such an opt-out request, please write us at the address set forth in Section 10 above.
S.B. 370 Notice (California residents): Our website does not honor “do not track” browser settings. Third parties such as advertising networks may collect information from your use of our Site.